Russian E-commerce up 42% in 2006

Yandex, the leading Russian search portal, has released a new report on the state of e-commerce in Russia. The results are promising, up 42% in 2006, racing ahead of the 25% rise seen in western markets. As expected, Moscow leads the way with 61% of the sales for the country coming from the capital.

Users were mostly interested in computers, electrical goods, cameras and telephones, however home improvement goods generated the biggest growth in interest (30%).

The number of Internet shops in the .ru zone grew approximately 47%. Growth was highest for retailers selling equipment (77%), home improvement goods (68%), gifts and flowers (62%), books (52%), sporting goods (51%) and children’s goods (49%). Clothing and footwear are also playing a more prominent role in Internet shopping.

Sources: Yandex Report (in Russian)

Nick Wilsdon

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