Gemma Houghton

Top International Search Tips From The Experts

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The International Search Summit is taking place in the beautiful city of Barcelona on the 5th October 2017. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns.

We’ve asked 4 of our speakers what their top international search tips are, what attendees will gain from their talks and why they chose to speak at the International Search Summit in the first place. Here’s what they had to say!

What is your top international search tip?

Michiel Das – SEAT:

“Make setting up a good local network a top priority when rolling out your search strategy. What sometimes works great in one market doesn’t necessarily work well in another one due to cultural, regulatory or internal differences. Set up a central structure, but implement and double-check all your local implementations with experts for each market.”

Pilar Navarro – SAP:

“Each geography is unique. You need to think local, local, local.”

Bastian Grimm – Peak Ace:

“For successful international search marketing campaigns, there is no such thing as “a translation”. Localise each and every aspect – this is so much more than a simple translation of content; without local knowledge and native expertise, you won’t succeed!”

Mikkel deMib Svendsen – Waimea Digital:

“I actually have four! Optimise for local internet speeds, adapt to local standards, pay attention to details and don’t trust Google.”

What will attendees gain from your talk at ISS?

Michiel Das – SEAT:

“Attendees to my talk will learn why traditional industries (such as the automotive industry) are transforming into digital companies. I’ll also talk about how to set up an international search strategy (both SEO and PPC), how the search marketing funnel integrates with SEO and PPC, and finally some case studies that show why SEO and PPC are better together.”

Pilar Navarro – SAP:

“My talk will give attendees the opportunity to learn about a case study from a multinational company in the B2B segment (SAP) and how we learned to align our tactics and the benefits we gained.”

Bastian Grimm – Peak Ace:

“International performance optimisation has loads of different aspects to it – plus it’s a very technical topic, obviously. I’ll be providing an in-depth overview that’s actionable for both technical as well non-technical marketers, so there should be something for everyone. My goal is to be very hands-on with lots of ideas and actions to implement straight after ISS, either by yourself or together with your IT department.”

Mikkel deMib Svendsen – Waimea Digital:

“My talk will cover why technical perfection matters in SEO today, how to create a solid global domain strategy and site architecture, how to deal with multilingual duplicate content, how to perfect local social integration, and how to deal with site speed versus AMP.”

Why did you want to speak at ISS?

Michiel Das – SEAT:

“ISS is one of the leading search summits in the marketing industry where there’s always a chance to learn about new developments, interesting case studies and new ideas to put into practice!”

Pilar Navarro – SAP:

“ISS appeals to me because I want to share experiences, learn from other experiences and network with peers.”

Bastian Grimm – Peak Ace:

“I really like the size of the event and its super-clear focus; plenty of time to network and exchange ideas in regards to all things international search – a topic that’s usually not covered in-depth at other events.”

Mikkel deMib Svendsen – Waimea Digital:

“I’ve known the CEO Andy and Webcertain for a very long time and ISS has always been run very professionally. Also, Barcelona is such a nice location to get the opportunity to go to!”

Feeling tempted? You can still buy tickets for International Search Summit Barcelona here!

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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