World Statistics on the Number of Internet Shoppers

Nielsen has published new statistics on the overall online shopping trends – Over 875 Million Consumers Have Shopped Online – the Number of Internet Shoppers Up 40% in Two Years.

Among Internet users with Internet access using it shop, the highest percentage shopping online is found in:

  • South Korea (99%)
  • UK (97%)
  • Germany (97%)
  • Japan (97%)
  • US (94%)

The most popular and purchased items are:

  • Books (41% purchased in the past three months)
  • Clothing/Accessories/Shoes (36%)
  • Videos / DVDs / Games (24%)
  • Airline Tickets (24%)
  • Electronic Equipment (23%)

The complete Press Release and detailed data is available here.

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Sante J. Achille

20 Responses to World Statistics on the Number of Internet Shoppers

  1. AvatarBart says:

    Dear Mr. Achille

    Are there any reports that analyze the statistics of domestic vs overseas online putchasing per country?

    Many thanks in advance



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  4. AvatarRica Buenaflor says:


    I am interested to know for clothing/accessories/shoes which is at 36% of online purchases, what % of this industry goes to online purchases vs actual store purchases. Any specific data for Asia?

    Thank you

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  8. Avatarscott says:

    We need 2009 stats. Any sources please?

  9. Avatar:/ says:

    i used a software which was required me to also install net nielsen software too, turned out net nielsen was a keylogger whats he trying to pull, if he wanted info from us just ask us to comply nicely but dont try to steal my passwords.

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  11. Avatarsam says:

    hello i found this data to be very usefull and intresting. i am trying to open up the link but its not working. is there any chance that you could check and provide me with the correct link. regards sam

  12. AvatarRiv says:

    Hello there. What do you think about e-commerce and the problem of jurisidction? I mean the problem that many people suffer when they buy online from foreign sellers…

  13. AvatarPali Madra says:

    It is surprizing to see South Korea on the top.

    I would like to know how much is the total spending country wise because I’m sure that would be interesting.

  14. AvatarCarinne says:

    Hi Mr Nielsen,

    My name is Carinne and i’m a student from University Malaysia Sabah and we are doing a research about online selling raw food such as vegetables, meaats, and spices. We decide to do it in Singapore country. Is there any possibility that you can help us out by provide us how big e-commerce market in Singapore and also statistics of online buying in Singapore. Will appreciate your help and looking forward for your reply. Thanks

  15. Avatarjosh Brown says:

    very usefull thanks =)


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  17. AvatarSandy Guerra says:

    Sorry the question i am asking is for MR Sante J. Achille

  18. AvatarSandy Guerra says:

    Hi MR Nielsen,

    My name is Sandy Guerra i am from Colombia, i am a University student and i have been doing some research about the “e commerce” i found your press release on the internet, and i am very interesting in your knowledge about some stadistics world wide users of internet, and the top countries of online shopping, if you could help me out with anything just anything you may tell me about the actual status of the (e commerce) i would be very thankfull.

    pd: you think e commerce will be free? or ruled by some international agency.

    pardon my english is no so good
    Sandy Guerra

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