Dentsu has published “Advertising Costs in Japan, 2005” on February 20th, 2006.
The report shows that the total internet advertisement spending in 2005 is 280.8 billion yen (approx. $230mil), which is 54.8% up from the previous year. The total for PPC ads is 59 bil. yen, and the total for mobile ads is 28.8 bil. yen.
The report also shows that the total advertisement spending in 2005 is 5.962 tril. yen, which is 1.8% up from 2004. Dentsu expect the total advertisement spending to even grow in 2006 with the big events such as the world cup soccer.
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The amount of mobile ad spending is huge (almost half of ppc ad spending) compared to that of the US. Mobile phone usage seems to be far more advanced in Asia, particulary Japan and China. In fact a prediction made by an executive at mInfo is that China mobile ad spending would surpass that of pc spending in 10 years.