Did you know that Saudi Arabian consumers are very open to buying from international brands?
That is great news if you are considering entering the country, which is the largest in the Middle East.
You cannot simply launch your existing campaigns in Saudi Arabia, though.
If you want your brand to succeed in Saudi Arabia, you need to tailor your marketing activities to the local culture.
Let’s look at three ways you should adapt your marketing strategy for Saudi Arabia.
1. Saudi Arabia is very diverse in terms of income and spending power
There are some people who are used to a very high standard of living, with ample disposable income and a taste for luxury brands.
On the other hand, there are others with much smaller incomes, who are more price sensitive.
You should bear this in mind when thinking about how to price your products or services.
If appropriate, you may even want to consider selling different versions of your offerings at different price points.
2. Saudi Arabia is a collectivist society
This means the culture is very different from more individualist countries like the US and the UK.
In collectivist societies like Saudi Arabia, people see themselves as part of a group, rather than a standalone individual.
They are loyal to their group, strive for group harmony, and consider the wellbeing of the group to be very important.
When targeting people in Saudi Arabia, you should therefore emphasise how your product or service can benefit the group.
Celebrity endorsements work well in Saudi Arabia, since celebrities are seen as influential members of the group – and people are quick to copy their behaviours.
3. Many Saudi Arabian students like to study abroad
This means that if you are an education provider who is looking to attract more international students, this could be a good market to target.
I hope this blog post has given you a useful introduction to how you need to adapt your marketing strategy for the Saudi Arabian culture. For more in-depth information, read Webcertain’s online consumer behaviour report here.
This 219-page report gives concise, up-to-date overviews of the cultures of 38 countries worldwide.
- Learn how each country scores for Hofstede’s cultural dimensions.
- Discover what this means in terms of marketing.
- Get additional insights directly from our experience helping global brands.
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