César Gonçalves, Author at multilingual search

César Gonçalves

César is a Business Solutions Executive at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

Three reasons to work with micro-influencers for B2B marketing

By César Gonçalves on March 17, 2020

There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really boost a business’ brand awareness, engagement and sales. One … Read More

Three tips for a successful B2B social media strategy

By César Gonçalves on November 5, 2019

Did you know that almost half the world’s population are on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing … Read More