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3 tips for using WeChat for business

By Elin Box on December 2, 2020

This blog post was updated on 1 February 2023.

WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country.

With 1.31 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B.

But WeChat is so different from any other platform, that it can feel daunting for marketers to start using it.

Never fear, this blog post will provide you with three tips for using WeChat for business!

1. Use WeChat for video marketing

Brands can provide rich and engaging video content to their target audience through WeChat Channels. If you are serious about your brand succeeding in China, WeChat Channels should be an area where you focus your marketing efforts, as it can really assist you in gaining new followers and promoting your brand to a larger audience. Videos are incredibly popular on WeChat, with WeChat Channels having a whopping 800 million monthly active users as of the end of 2022.

2. Use WeChat for customer relationship management

WeChat saves conversations between users and business accounts. This allows savvy businesses to learn more about their customers, and to use this information to provide a better customer experience. For example, if someone tells a courier business that they are interested in sending a parcel to the UK, then they will know to send the user customised offers next time they have a special offer for the UK, instead of sending something irrelevant, such as offers for the US.

3. Use WeChat for content marketing

WeChat is a place where people go to consume content. Users can find content in their WeChat Moments feed, on official accounts that they follow, and they can seek content out themselves by searching within WeChat. Official accounts can actually push content to their followers. However, make sure to use this feature wisely, because if you push content that is not relevant to your users, then they will be less inclined to interact with you next time you post something. To avoid this scenario, you should segment your followers and create tailored content for each group.

Want to learn more?

I hope this blog post has given you a useful introduction to using WeChat for business. For more in-depth information, read the full-length guide here. The guide covers:

  • what WeChat is
  • how WeChat can help you achieve your marketing goals
  • how to get started on WeChat
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Elin Box

Content Marketing Manager at Webcertain
Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.

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