WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country.
With over 1 billion users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B.
But WeChat is so different from any other platform, that it can feel daunting for marketers to start using it.
Never fear, this blog post will provide you with three tips for using WeChat for business.
1. Use WeChat for lead generation
WeChat’s voucher-sharing function is brilliant for lead generation. Vouchers can be shared when users scan the QR code and select “share with friends”. The shared voucher will then be available to all the user’s friends when they visit their WeChat Wallet. This is very good news for businesses, as it means that even if the person who initially shares your voucher is not part of your target audience, you can still reach your target customers if their friends are.
2. Use WeChat for customer relationship management
WeChat saves conversations between users and business accounts. This allows savvy businesses to learn more about their customers, and to use this information to provide a better customer experience. For example, if someone tells a courier business that they are interested in sending a parcel to the UK, then they will know to send the user customised offers next time they have a special offer for the UK, instead of sending something irrelevant, such as offers for the US.
3. Use WeChat for content marketing
WeChat is a place where people go to consume content. Users can find content in their WeChat Moments feed, on official accounts that they follow, and they can seek content out themselves by searching within WeChat. Official accounts can actually push content to their followers. However, make sure to use this feature wisely, because if you push content that is not relevant to your users, then they will be less inclined to interact with you next time you post something. To avoid this scenario, you should segment your followers and create tailored content for each group.
I hope this blog post has given you a useful introduction to using WeChat for business. For more in-depth information, read the full-length guide here. The guide covers:
- what WeChat is
- how WeChat can help you achieve your marketing goals
- how to set up a WeChat account
Elin Box
