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40% of Japanese online visited Music site

comScore, Inc. released a study of music related sites in Japan. It shows that nearly 40% of the Japanese online population visited an entertainment music site such as iTunes in the month of August in 2008.

The study also revealed that Japan recorded the highest penetration of users of Apple iTunes software during the month, when compared with US, UK, France and Germany. 25% of Japanese Internet users accessed iTunes in August.

Yahoo! Music led the category with 7.3 million visitors, followed by Sony Connect with nearly 3 million visitors and Sony BMG Music Entertainment with 2.7 million visitors.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

One Response to 40% of Japanese online visited Music site

  1. […] 25% of Japanese Internet users accessed iTunes in August. Read more […]

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