Mobile Research with goo, a project run by goo research and Japan.internet.com, announced the results of the Mobile Search research.
1083 mobile users in Japan participated in the research, 43.4% male and 56.6% female.
Yahoo mobile is the most popular search site with 66%, 34% use what’s on the menu, and 27% prefer Google mobile search.
78% answered that they browse web site using mobile phone, and 44% answered that they have clicked the ads on mobile search sites.
Soft bank (Vodafone) announced the tie-up program with Yahoo. KDDI is working with Google, and NTT DoCoMo just announced its new search service powered by 9 search engines including goo and Google to open in October 2006.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
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[…] 44% of Japanese mobile users click ads […]
[…] 44% of Japanese mobile users click ads […]
Thats really a great stuff.. As you have mentioned there are many sites avail in the web to rate the mobile phones but the thing wich worries all is that after a paticular time thats after purchasing the mobile the network allows only a paticular time to allow the customers to use to it recently I came through a site where lots of information regarding the mobile hangs on…
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[…] 44% of Japanese mobile users click adsMultilingual Search, UK – Jul 20, 2006… 78% answered that they browse web site using mobile phone, and 44% answered that they have clicked the ads on mobile search sites. … […]
[…] 44% of Japanese mobile users click adsMultilingual Search, UK – 10 hours ago… female. Yahoo mobile is the most popular search site with 66%, 34% use what s on the menu, and 27% prefer Google mobile search. 78 … […]