A blog service provider, Hot Link announced the results of blog/SNS usage survey in Japan.
59.2% of blog owners said that the ads appear on their blog, and 67.2% said that they’ve clicked the ads on the blogs.
66.0% answered that they would write product/service reviews for rewards (products and/or money) if they receive no pressure to write good reviews from the company. 28.2% answered that they would write the reviews even if they are pressure to write only the good reviews.
75.8% said that they have written product/service reviews on their blog.
There are several Blog/SNS marketing companies in Japan that give rewards for product/service reviews on blog/SNS.
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