With 88% of internet users now based outside the US, it is no surprise that more and more organizations are looking to overseas markets to grow their business and generate revenue.
Whatever your industry, it is likely that at least some of your competitors have already made that leap into the international space, potentially leaving you trailing in their wake. And if they have not, you have the opportunity to take the advantage and get there ahead of them.
Of course, that is easier said than done, and targeting new markets, cultures and languages is a challenge and commitment. When it comes to online marketing, international search requires a different set of skills, techniques and considerations than SEO and PPC for your home market.
The International Search Summit is a conference dedicated to providing insights, support and advice for those navigating the choppy waters of multinational marketing. The next addition is taking place in New York as part of SMX East on 1 October and these are just a few reasons to attend:
Unique content: The international nature of ISS means that the topics are different to those featuring on the agenda at other search conferences. From in-depth sessions into major global markets such as China, Russia and the Middle East to a focus on geo-targeting and the confusion around local domains, subdomains and local hosting, the content is all designed to support global expansion.
Breakout sessions: It is not all just presentations. Small group breakout sessions give all delegates the chance to raise the specific issues facing them and their organization – and get bespoke advice from global search experts such as Bill Hunt and Andy Atkins-Krüger.
Networking: As all of the attendees are involved in international projects, you will not ever find a better group of people to chat with about your global projects – and get new ideas to inspire your work! And the speakers are around all day – ready and willing to talk and share!
On-going support: The contacts you make at ISS will be long-lasting, not to mention the access you will have to an online knowledge database which contains information on a huge range of international search and social topics
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