Almost nine out of ten Icelanders aged from 14 to 74 are using the Internet. Most of the use it daily and 31% has used the Internet to shop online. 85% of those accessing the Internet are using high speed connections.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
