comScore just released an interesting data about the search rankings in Asia-Pacific region. According to their data, Google and Yahoo were the regional leaders as “top search properties” followed by China’s Baidu.
“Because Google and Yahoo! have a strong presence in many Asia-Pacific countries, they account for the majority of searches conducted in the overall region,” said Jack Flanagan, comScore executive vice president. “However, there are several strong, local country search engines that also play a significant role in the region. Most notably, the dominant search engine in China, Baidu.com, accounts for one out of every six searches in Asia-Pacific notwithstanding the fact that its users are primarily from China.”
What interesting is that 5 out of the Top 10 Search Properties in Asia-Pacific (April 2008) were the region based engines such as Korea’s Naver and China’s Alibaba.
comScore’s data also shows the country by country breakdown of Internet audience in the region. China ranks #1 with 82,814,000 unique searchers and Japan ranks #2 with 60,050,000 unique searchers. Korean searchers have most number of searches per searcher (103.5) followed by Japan’s 102.6 searches per searcher.
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