Intent marketing is a form of marketing focusing on the actions of the customer/user which critically evaluates what the intention behind those actions is. In this blog post, we will take a closer look at user intent and keyword search intent. By listening to their customers, companies can understand their

Understanding user behaviour in content marketing is essential when it comes to creating content, and using psychological insights means that we can design more effective campaigns. For a campaign or piece of content to be successful, users need to be able to relate to it. Marketers can shape their content