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Anna Troidl

Anna is a Project Coordinator at Webcertain, where she manages international content marketing projects for a range of clients in sectors such as finance, IT, travel and tourism, education and fashion. She helps clients to connect with their local audiences through engaging culturally-sensitive content. Anna has an extensive background in business administration, marketing and psychology. When she is not busy keeping up with the latest industry trends, she enjoys swimming, travel photography and is a live music enthusiast. Originally from Germany, Anna now lives in York, the UK.

Keyword search intent in digital marketing

Intent marketing is a form of marketing focusing on the actions of the customer/user which critically evaluates what the intention behind those actions is. In this blog post, we will take a closer look at user intent and keyword search … Read More