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keyword-search-intent-in-digital-marketing-1
Anna Troidl

Keyword search intent in digital marketing

Intent marketing is a form of marketing focusing on the actions of the customer/user which critically evaluates what the intention behind those actions is. In this blog post, we will take a closer look at user intent and keyword search intent. By listening to their customers, companies can understand their

psychology-user-behaviour-in-content-marketing-1
Anna Troidl

How psychology can help you understand user behaviour in content marketing

Understanding user behaviour in content marketing is essential when it comes to creating content, and using psychological insights means that we can design more effective campaigns. For a campaign or piece of content to be successful, users need to be able to relate to it. Marketers can shape their content

instagram-in-germany
Anna Troidl

3 things that make Instagram marketing in Germany different

Instagram is the fourth most popular social network in Germany, with 9 million users. Instagram started allowing businesses to advertise in Germany in 2015, which means that if you are not already on there, you need to hurry up so that you do not get left behind! Do not worry