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Guillaume Georges-Skelly

Watch the recording: How to attract international students online

2020 was a challenging and disruptive year for the education sector. The global health crisis pushed universities to turn to an almost purely online strategy for student marketing, recruitment and enrolment. Following this pivotal shift to online enrolment, you may be wondering how to adapt to an online enrolment cycle,

Guillaume Georges-Skelly

LinkedIn Sponsored Content campaigns: Tap into LinkedIn’s 1 billion users

This blog post was updated on 17 March 2025. As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value of