This blog post was updated on 17 March 2025.
As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value of LinkedIn Sponsored Content campaigns for the promotion of your business should not be underestimated. Read on to find out how they can significantly improve your campaigns.
Ads that do not look like ads
LinkedIn Sponsored Content campaigns do not mirror traditional advertising formats. Instead, they include just a mention that the post is “sponsored”, below the publisher’s name, so users know that they are reading an ad. LinkedIn Sponsored Content ads can include a video, an infographic or an image, which can be especially useful as they are great for engaging users and making your sponsored ads look more like organic posts.
How to connect with your potential customers
In order to connect with your customers and generate conversions, your content has to be helpful and useful to them. Sharing meaningful insights in your LinkedIn Sponsored Content campaigns will benefit your brand awareness and generate interest from LinkedIn users, especially decision-makers.
Sharing content that adds value to your post and is helpful to your audience will demonstrate that your company has the expertise necessary to carry out the work they do.
Giving your business a boost globally
LinkedIn allows advertisers to run campaigns in 35 different languages. To run international campaigns on LinkedIn, you have to match the languages and localise the ads to the users and countries selected.
You should consider the following:
- Be sure before you commit and carefully identify the language of your new audience, taking into account their industry and job roles to tailor your content as much as possible.
- Your content and landing pages have to be properly localised in the languages required.
- Never translate your calls-to-action; instead, adjust them to the different cultures involved.
Remember that LinkedIn is not just a platform for jobseekers or hiring managers. It also offers a large pool of potential customers. What is more, you can reach them across various devices, from desktop to mobile. Having said this, remember that you need to show and demonstrate your expertise within your business by sharing relevant content which will add to the users’ experience on the platform.
Want to learn more?
I hope this blog post has been a useful introduction to LinkedIn Sponsored Content campaigns. For more in-depth information and advice, read my full-length guide here! From reading this guide, you will learn about:
- what LinkedIn Sponsored Content is
- when to consider a LinkedIn Sponsored Content campaign
- what kind of content you should promote with LinkedIn Sponsored Content campaigns
- how to use LinkedIn’s ad targeting system
- how to design an international Sponsored Content campaign
