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Xiaojie Yang

Three Chinese search engines that are bigger than Google (in China)

(Updated with the latest stats on April 2020) Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.97% search market share, and local alternatives thrive in its place. For many search marketers, that can make

Xiaojie Yang

3 things to know about digital marketing in China

This blog post was updated on 5 November 2024. China has the largest internet population in the world, with 78% of its 1.4 billion citizens being online. However, the Chinese digital landscape is vastly different from anywhere else in the world, as the country has its own set of search

Xiaojie Yang

3 things you can do when marketing on Weibo

This blog post was updated on 21 June 2023. Weibo is a popular social media platform in China. It is a real-time, microblogging platform with around 593 million monthly active users. As it is so widely used by the general Chinese population, it is a popular channel for businesses targeting