This blog post was updated on 21 June 2023.
Weibo is a popular social media platform in China. It is a real-time, microblogging platform with around 593 million monthly active users.
As it is so widely used by the general Chinese population, it is a popular channel for businesses targeting China.
Here are three ways you can use Weibo for marketing purposes, if you are targeting the Chinese market!
1. Verified Weibo corporate accounts
Businesses can verify their account on Weibo for a one-off fee of USD 1,000. Once verified, your account will have a bright blue “V” on your Weibo page, proving to users that your page is legitimate. You will also get access to monitoring widgets, various customer relationship management tools and post analytics. Brand trust is extremely important in China, more so than in other countries, so it is worth the cost if you are serious about the Chinese market.
2. Weibo payments
Weibo is partnered with Alipay, one of the most popular financial service platforms in China. Businesses can use Weibo payments to sell to customers both online within the app and offline using scannable QR codes – an extremely popular method in China.
3. Targeting on Weibo
You can target users on Weibo by their age, location, interests and device type. It is also possible to target certain hashtags and tags to reach the people who are actively engaging with certain keywords and who are therefore most relevant to your business.
Want to learn more?
I hope this blog post has been a useful introduction to the topic of marketing on Weibo. If you implement the three tips given in this blog post, then you are well on your way to successfully using Weibo to target customers in China. For more tips and more in-depth information, you can download our full-length guide on this topic. From reading this guide, you will learn:
- what Weibo is
- how Weibo works
- the benefits of using Weibo for marketing your business in China
- some top tips for using Weibo for business
Latest posts by Xiaojie Yang (see all)
- Three Chinese search engines that are bigger than Google (in China) - February 1, 2018
- 3 things to know about digital marketing in China - January 18, 2018
- 3 things you can do when marketing on Weibo - September 14, 2017