At its simplest, multichannel marketing is the practice of delivering marketing information via multiple channels. When doing this, focus on your message – and choose whichever channel is most appropriate for delivering that message. By embracing multichannel marketing, you enable … Read More
Working on answer box optimisation projects for our clients, we are sometimes asked to optimise a page for a featured snippet – but we find that the page (or the website) is not ranking highly enough for the keyword(s) the … Read More
Whether you are a company selling products or services, or a non-commercial entity, your business objectives are only achievable by building trustworthy relationships with your audience. When you are expanding your business internationally and localising your website for your target … Read More
Nicknames and made-up names are becoming a thing of the past in China: No more fake Putins, Obamas or Financial Times columnists. No more anonymous bloggers. From pop-stars to politicians, and everyone in between, from 1st March 2015 Chinese users … Read More
From 1st January this year, it is a legal requirement for companies processing the personal data of Russian nationals to have it stored in Russia, according to highly disputed Act N242-ФЗ (or rather, amendments to the existing Personal Data Protection … Read More
Read an updated (October 2019) and extended version of this article here. At SMX it was confirmed that Yandex is working towards dropping backlinks as a ranking factor and developing a complex technology to access social media content, which eventually will … Read More
Over 27 million Russians live outside of Russia, as well as an extra few million Russian-speakers. Although many will adopt the language of their new home, this massive community still widely use their mother-tongue – including communication in virtual space. … Read More
