Introduction In this blog post, I would like to share my experience of managing a team of four people located in different countries, one of whom had just joined the company and needed full training. This kind of remote working has exploded in popularity over the last couple of years,
Whether you get your audience targeting right can make or break your international marketing campaigns. Knowing who your audience is and where they spend their time online is vital, as the platforms they use and the formats they prefer to consume content in can differ from country to country. This
At its simplest, multichannel marketing is the practice of delivering marketing information via multiple channels. When doing this, focus on your message – and choose whichever channel is most appropriate for delivering that message. By embracing multichannel marketing, you enable yourself to be present across all the different places where
Working on answer box optimisation projects for our clients, we are sometimes asked to optimise a page for a featured snippet – but we find that the page (or the website) is not ranking highly enough for the keyword(s) the client is interested in. The majority of the SEO community,
This blog post was updated on 4 April 2025. When you are targeting a website at an international market, it is vital that you localise it to serve the needs of the local audience. By fully localising your website, you are creating a stellar user experience for the target user,
Nicknames and made-up names are becoming a thing of the past in China: No more fake Putins, Obamas or Financial Times columnists. No more anonymous bloggers. From pop-stars to politicians, and everyone in between, from 1st March 2015 Chinese users have had to provide their real, full names when signing
From 1st January this year, it is a legal requirement for companies processing the personal data of Russian nationals to have it stored in Russia, according to highly disputed Act N242-ФЗ (or rather, amendments to the existing Personal Data Protection Act). There are rumours that the idea of this difficult-to-execute
Over 27 million Russians live outside of Russia, as well as an extra few million Russian-speakers. Although many will adopt the language of their new home, this massive community still widely use their mother-tongue – including communication in virtual space. With all the information RuNet has to offer, Russians around