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Watch the recording: Audience targeting strategies for international marketers

Whether you get your audience targeting right can make or break your international marketing campaigns. Knowing who your audience is and where they spend their time online is vital, as the platforms they use and the formats they prefer to consume content in can differ from country to country.

This webinar recording looks at global audience targeting strategies for international marketers. The webinar features two expert speakers who recently gave talks on this topic at the International Search Summit Barcelona 2021, so if you missed out on the opportunity to attend the talks then, now is your chance!

The two speakers giving presentations in this webinar are:

  • Stefanie del Moral, from Signify: Stefanie looks at the three key questions you need to ask yourself in order to achieve search success: why, who and how? She explains how to cluster your audiences in order to target them effectively, as well as the importance of testing the user journey to make it as smooth as possible.
  • Zanna Spink, from Webcertain: That’s me! I look at audience targeting within the context of multichannel marketing for international campaigns. I share with you the insights I have gained from years of working with global B2B brands, such as the key differences between different international audiences that you need to be aware of in order to target them effectively.

If you want to learn more about audience targeting strategies for international marketers, check out the webinar recording!

The webinar follows this agenda:

  • presentations
  • live Q&A session
  • panel discussion
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Zanna Spink

Team Leader and Senior Account Manager at Webcertain
Zanna has been working in the digital marketing field since gaining a university degree in Computer Science and Engineering. She is a real people person, and her career in client services successfully marries her personality to her knowledge. With more than 15 years’ experience in marketing in B2B and B2C with companies operating worldwide, Zanna enjoys keeping up-to-date with the latest trends and best practices, developing the digital marketing strategies contributing to her clients’ success together with them, and coordinating projects to make their fulfilment possible. Zanna is originally from Latvia, and now lives in the UK.

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