The largest Chinese search engine, Baidu, was found guilty of “a breach of reasonable standard of care” by the Shanghai No.2 Intermediate People’s Court. The case involved a transportation company, Dazhong Banchang, whose company name was used in advertisements from another company. Baidu argued that it is only the advertiser and since it did not create the ad it cannot be held responsible for the content on the website. The ruling requires Baidu to issue a public apology and pay RMB 50,000 in compensation.
How to harness social listening for global brand success
Introduction In this blog post, we will explore how global brands can harness social listening insights and apply them to grow their global success. We will look at the role
Anna Milburn
April 30, 2025
