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Baidu, Omniture form strategic alliance

Omniture Inc., a leading provider of online business software, announced they will provide Baidu.com, the leading Chinese Internet search engine, technology to measure online marketing campaigns. According to the companies, combining their technologies will allow marketers the ability to analyze how Chinese Internet users are influenced by online marketing.

International companies use Omniture to optimize their search marketing budgets and manage advertising spending. Baidu.com recently took the lead in the online advertisement market in China passing Sina.com.cn in 2007, according to iResearch, a Shanghai Internet research firm.

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