Yahoo Japan announced that their year on year net profit rose 7.69% in last quarter (April-June) in advertising revenue.
When Yahoo Japan decided to adopt Google’s technology in its web searches in last December, many expressed their concern that it could have negative impact on Yahoo Japan’s business in 2011. However, they’ve been recording a continued increase in revenue.
For the past quarter, Yahoo Japan’s operating profit also increased 3.3% to ¥38.83 billion from ¥37.61 billion, while revenue rose 1.9% to ¥71.88 billion from ¥70.51 billion. They expect its net profit to be in a ¥46.01 billion to ¥47.31 billion range for the first half ending Sept. 30.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
