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Yahoo Japan Is Going Strong With Higher Profit

Yahoo Japan announced that their year on year net profit rose 7.69% in last quarter (April-June) in advertising revenue.
When Yahoo Japan decided to adopt Google’s technology in its web searches in last December, many expressed their concern that it could have negative impact on Yahoo Japan’s business in 2011. However, they’ve been recording a continued increase in revenue.
For the past quarter, Yahoo Japan’s operating profit also increased 3.3% to ¥38.83 billion from ¥37.61 billion, while revenue rose 1.9% to ¥71.88 billion from ¥70.51 billion. They expect its net profit to be in a ¥46.01 billion to ¥47.31 billion range for the first half ending Sept. 30.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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