According to Net Ratings’ “Ad Relevance” report, the banner advertising on web had 6.2% decrease in August from July.
The decrease was not just in the amount of money spent on the advertising, but also the number of advertisers (-4.1%), number of campaigns (-4.8%) and number of banners (-6.5%), all had decrease in August.
The report also shows that the number of campaigns and banners per company had decrease in August.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
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It is interesting. It seems advertisers are spending more on PPC than banners.
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