For the 8th consecutive year Meio&Mensagem , the local “Ad Age”, published its Most Admired Publishers list. There are 6 categories: TV, paid TV, radio, newspaper, magazine, and internet.
Internet category was introduced only in 2004 and has being lead by UOL (Universo Online) since then. The hegemony ended this year, when Google ranked in first, seconded by UOL.
The other top ten publishers are, in order: Terra, Globo.com, MSN, Estadao.com, Abril.com, Yahoo, iG and Lancenet.
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