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China's Baidu and MTV launch Internet music videos

Baidu, China’s biggest search engine, and MTV, a division of media giant Viacom, launch a new music video and television program service in China’s fast growing media market. The new service allows Internet users to view MTV music videos as well as Nickelodeon television programs directly from Baidu.

The programs are free after watching advertisements and the music videos can be downloaded for a fee. Currently MTV broadcasts in China are limited to cable TV in the southern province of Guangdong. MTV also has syndication deals with Chinese broadcasters.

The deal lets Internet users view MTV music videos and Nickelodeon television on popular Chinese search portal www.baidu.com for free after watching advertisements, and to download music videos for a fee.

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David Temple

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