Yesterday, comScore released a report which includes statistics on online user engagement in key markets around the globe. Below are some notable takeaways: 45.3: This is the number of hours the average Canadian spends online each month, placing the hockey-crazy … Read More
Whilst there is nothing ground-breaking about stating that social networking is a worldwide phenomenon, so far information on the global impact of social networking and how usage patterns vary according to countries and regions has been fairly limited. Yesterday, however, … Read More
There is one word that comes to mind when evaluating Baidu’s 2011 financial performance: gangbusters. Although Google CEO and co-founder, Larry Page, used that very same word to describe Google’s Q3 2011 earnings, this seems very applicable to the Chinese … Read More
Facebook might be the world’s biggest social network, rapidly on its way to reach the magical one billion user mark, but it is not the only one. Here are a few others that are highly competitive in their domestic markets: … Read More
Yesterday, comScore released an Overview of European Internet Usage for December 2011. The release, highlighting internet usage in 49 European markets and providing individual reporting on 18 of those markets, shows that the Russian internet audience continues to be Europe’s largest … Read More
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in … Read More
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might … Read More
How long has it been since you last received an email that came out as absolute gibberish? I do not exactly remember myself, but it has been a long time. There used to be hundreds of different encodings for storing … Read More
Google is dominating the global desktop search marketplace, with its current market share standing at 67%, according to Trefis. While it is good to dominate, it is even better to own – and this is almost what Google does when … Read More
Russia’s most visited website and leading search engine, Yandex, announced yesterday in a press release that it has purchased a license for digital maps supplied by world-leading location content provider, NAVTEQ. In using NAVTEQ’s comprehensive map data, Yandex follows in … Read More
According to Alexa, the top ten local websites in Cyprus are sigmalive.com, kerkida.net, 24sports.com.cy, philenews.com, onlycy.com, shootandgoal.com, supermpala.com, politis.com.cy, laiki.com and apoel.net. These websites attract thousands of visitors, however, according to our study these are not SEO friendly. The SEO factors … Read More
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving … Read More
With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search … Read More
Google has announced “New markup for multilingual content” which has sigificant consequences for anyone running websites in more than one language or in more than one country. This includes those with different versions for English for the US and UK … Read More
The Financial Times is reporting today that Dealreporter.com (a subscription service) has details of a 400 page document spelling out accusations from complainants to the EU related to abuse of the search engine’s commercial dominance in Europe. The total list … Read More
