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3 tips for lead generation on social media

More and more global brands are becoming interested in harnessing the power of lead generation on social media. Lead generation aims to warm up potential customers to your business, nudging them on the path to eventually making a purchase. These … Read More

3 tips for international conversion rate optimisation

Conversion rate optimisation (CRO) is a vital tool for any serious digital marketer’s toolkit. It involves making data-driven changes to your website in order to improve your conversion rate, something which ultimately means more revenue and profit! But how can … Read More

3 key tools for translation quality assurance

Translation services can transform your assets for your local audiences, helping you to succeed in your international markets. One thing that is vitally important when it comes to translation is quality. You want to achieve high-quality results the first time … Read More

3 tips for technical translation projects

If your manufacturing or engineering business operates in multiple countries, it is important that your technical materials are translated and localised for each target country. However, technical translation projects pose some unique challenges. This blog post will provide three tips … Read More

What is multichannel marketing?

At its simplest, multichannel marketing is the practice of delivering marketing information via multiple channels. When doing this, focus on your message – and choose whichever channel is most appropriate for delivering that message. By embracing multichannel marketing, you enable … Read More

3 tips for content marketing in the technology sector

Content marketing is an integral part of any successful technology business’ marketing strategy. Good content marketing can boost brand awareness, position you as a thought leader in your industry, and ultimately drive sales. This blog post will look at three … Read More

3 tips for social selling on LinkedIn

If you are involved at all in social media, you will have heard of social selling. It has become a super-popular social media marketing strategy lately, but what exactly is it? Here is a good definition from SuperOffice: “Each time … Read More

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