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Common website migration mistakes to avoid

A website migration is one of the most complex projects your website can undergo. From the sheer number of teams and stakeholders typically involved, to the technical complexities, things can very easily go wrong if mistakes are made and proper … Read More

How to manage an international team remotely

Introduction In this blog post, I would like to share my experience of managing a team of four people located in different countries, one of whom had just joined the company and needed full training. This kind of remote working … Read More

How to turn GA4 into an opportunity for B2B

Introduction As I am sure you are aware, as of 30 June 2023, Google discontinued the collection of new data in Universal Analytics. It is being replaced by GA4, which is very different from any of its predecessors. If you … Read More

An introduction to SEO-localisation

SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept … Read More

9 key steps for a successful international SEO strategy

Growing your business internationally involves, amongst other things, a lot of effort around expanding your international online presence. However, targeting multiple markets and expanding your website internationally can be both demanding and complex. So, how can you help your international … Read More

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