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How to set meaningful goals in the B2B sector

A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings … Read More

How to produce multilingual videos for YouTube

If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The … Read More

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