Global Marketing News – 15th August 2017
Advertisers in Europe have created a set of guidelines to improve ad measurement consistency, three Chinese social media giants have been put under investigation, and Google AdWords has rolled out more updates for mobile.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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