Italian families with children are more active online when compared to childless adults.
The European Interactive Advertising Association published the first report on different media consumption habits of European families. The results of the study show 73% of families with children are connected to the internet and online at least once per week, against 52% of the adult population without children.
Adults with children are also involved in a wider variety of online activities.
Source: EIAA
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Sante J. Achille
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