New research from the EIAA highlights that 40% of all European online shoppers have changed their mind about which brand to buy following research on the web.
The analysis shows how 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure.
European online shoppers made 1.3 billion purchases in just a six month period, spending an average of € 747,00 each online.
The Executive summary can be downloaded here
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5 responses
“The future of advertising is the internet.” Bill Gates,
Chairman and Chief Software architect, Microsoft
programmes are transforming best practice across Europe.
Thanks
http://www.be4you-design.com
You should check out the EIAA website I mentioned in my post
It’s time to consider Europe in your strategy. It’s urgent. See why.
Serge
Ayurveda
You have 5 good reasons to promote your business in Europe especially in these difficult times when you need customers.