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European Interactive Advertising Association Online Shoppers Report 2008

New research from the EIAA highlights that 40% of all European online shoppers have changed their mind about which brand to buy following research on the web.

The analysis shows how 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure.

European online shoppers made 1.3 billion purchases in just a six month period, spending an average of € 747,00 each online.

The Executive summary can be downloaded here

5 responses

  1. You have 5 good reasons to promote your business in Europe especially in these difficult times when you need customers.

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