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Facebook overtakes Orkut as most popular social network in India

Facebook is now the most popular social network in India, having overtaken Orkut for the first time ever. The latest comScore figures show that Facebook has grown by 179% in the past year, and boasted 20.9 million visitors in July. Orkut, Google’s own social network, has until now held the top spot in the country, however only saw its users increase by 16% since July 2009.

India is now the seventh largest social networking market in the world, with almost 85% of the Indian internet population now accessing social networks.

However Twitter saw the highest growth rate of any social network in India, as it continues to establish a strong presence in all global regions.

In an interview earlier in the year, Gillian Muessig of SEOmoz said that “the Indian search market is exactly like the US in 1999 – a wide open playing field”. However, if it continues to develop at its current rate, that will not be the case for much longer. The opportunities to enter this market and establish a presence are huge – but organisations need to act now to ensure they are not left behind.

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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