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FTSE 100 Companies and SEO

By Sante J. Achille on May 22, 2008

Eyal Haik – WebCertain

45 companies out of 100 were examined – many of them have little global web presence.

There was an inconsistent approach to implementation (for examp on the TLDs)

Scorese ranged from 23 to 78% – a lot of room for improvement

13% had URLs translated

24% had a country selector

44% had websites setup with local country domains

80% had text on the home page (at least 1 paragraof of text)

73% had a sitemap

Error messages on local country websites are often missing (no 404s)

Big very well known companies are not familiar with SEO and it’s benefits. Consistency in implementation across sites has to be addressed.

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Sante J. Achille

6 Responses to FTSE 100 Companies and SEO

  1. Tina says:
    June 7, 2008 at 6:54 pm

    Hi Hyal,

    Thank you for updating us, and for gathering such a useful information. You are to be congratulated for your work.

    I would be very much interested knowing about my website and your comments in this regard. We are visible globally, and It would be good being listed in here if meeting the criteria.

    Please find the link below

    Thank you in advance

    Tina
    SEO Company
    http://www.luqman-technologies.com/

    Reply
  2. tim says:
    May 23, 2008 at 8:37 pm

    I would be interested in your comments for my site… I am visible in many countries with page specific SEO implemented. I use this to field inquiries but also find other value in targeting other Google Specific engines.

    http://www.theseoagency.com

    Tim The SEO Agency

    Reply
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