International SEO is a complex and ever-changing beast. But if your brand’s website is targeting multiple markets, it is a necessary one to conquer.
Thankfully, on 18 and 19 May 2022, the International Search Summit: Global Virtual Edition will be taking place; a virtual event dedicated entirely to international search marketing topics and challenges!
This event will look at a multitude of international SEO challenges and give you the solutions you need to overcome them and drive online global performance. Let’s take a look at a handful of the international SEO talks on offer.
Sprechen sie Français o Italiano? Tackling SEO, SEM, and content marketing in multilingual countries
The speaker: Fred Schaub from Lumax Digital.
Why attend: Designing and executing a digital strategy in countries that have multiple official languages – such as Switzerland, with three languages and three cultures, or Belgium with two of each – can either be a nightmare, or a compelling business case to be local, pertinent, and credible. Unless you want to keep addressing French speakers in German, join Fred for an insightful session on multilingual digital campaigns!
The good, the bad and the ugly of competitive benchmarking
The speaker: Fernando Angulo from Semrush.
Why attend: Evaluating business and international marketing performance is harder than you might think. Internal data can only reveal so much, whilst benchmarks – industry and competitive – can unveil much more than your own historical data. Internal performance indicators can show a two-fold traffic growth and an inflow of customers from new channels compared to similar periods year-over-year, yet the market or your competitors might be moving at a much faster pace. And if that is the case, you should always be aware of it to maintain a competitive edge within the market. This presentation will guide you through the process of gaining insights into your performance level within the industry to help you focus on further improvements and be able to set more relevant goals. It will also explore market research strategy and the top marketing channels for international growth.
The perfect partners: SEO and SEM in international search
The speaker: Tania Dworjan from Cedar.
Why attend: Sometimes it is easy to forget that keywords are something useful for both SEOs and SEMs. When working an organic and paid strategy together, marketers can see gains internationally that increase conversions, lower costs and provide a more omnichannel experience for better user experience. In this session, you will learn how to evaluate what an organic keyword is versus a paid keyword in international markets, when to spend for position internationally versus focus organically, how to evaluate whether SEO or SEM might even work in a new international market your brand is expanding to, and what technical changes can support both.
International SEO: Number ones
The speakers: Aleyda Solis from Orainti, Bill Hunt from Back Azimuth Consulting, and Andy Atkins-Krüger from Webcertain.
Why attend: Thisis going to be an international SEO panel with a difference! We will pose some of the most common questions, challenges and contentious issues in international SEO – and only allow them to give their number one answer to each.
Want to attend?
The fascinating talks outlined above are just a small handful of the sessions that will be taking place at the International Search Summit: Global Virtual Edition. You can view the full agenda here.
If you want to attend the International Search Summit: Global Virtual Edition on 18 and 19 May 2022, book your ticket here!