Global Search Engine Usage Grows by 46% in 2009

comScore, Inc. released a study on the growth in global searches in 2009. The study indicated the U.S. remains the largest search market and Google maintained their global search market lead with a 58 percent rise over last year. Google had more than 87 billion searches or 66.8% of the global search market. Yahoo came in second with 9.4 billion searches but only a 13% increase and Baidu third with 8.53 billion searches and a lackluster 7% increase.

The United States had the largest search market globally with 22.7 billion searches or about 17% of the total number of searches. China was second on the list with 13.3 billion searches and Japan with 9.2 billion, was third. Search in Russia grew dramatically by 92 percent to increase to 3.3 billion searches.

“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide,” said Jack Flanagan, comScore executive vice president. “Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”

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David Temple

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