Google announced it purchased Akwan Information Technologies, a Brazilian search company. Google plans on establishing a Research and Development division there and to use it as a base to spearhead their Latin American efforts.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
