Google Japan’s “Google mobile ads” started on the 7th of April. The ads show up on Google.jp’s search results.
In addition to the title (with link to the site) and the description, the ads show a telephone icon, which can be clicked to make a call to the advertiser without dialing the numbers.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
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I would be very interested in any more views on this: is it “off portal”, or done in partnership with networks? If with networks, what is the revenue share? Do users like it? What sort of advertisers might use it?
Any insights much appreciated!
Hiya Motoko,
I had sent you an email last week, but did not receive a reply from ya.. 🙁
It was about Google Japan.
regards,
Prashant.
Hi Didier,
No, I don’t have a picture of the screen, but Google’s mobile ad page has two graphics showing the ads, 1 title line + 1 description line + 1 URL & a link to phone call.
http://services.google.com/adwords/mobile_ads_jp
Motoko
Hello,
Do you have a picture of what’s on phone screen: would be very useful!
didier