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Gemma Houghton

How to succeed at global SEO – Join the webinar with leading specialists

At 4pm BST (11am EST) on 29 August, we will be hosting the webinar “How to succeed at global SEO”. The webinar is aimed at SEO professionals who want to improve the organic performance of their international websites.

We know that the international element makes SEO a whole lot more complex. After all, with multiple languages and country-tailored information at play, ensuring you show the right content to the right people and maximise reach is vital.

The webinar will teach you how to avoid common international SEO pitfalls and will be presented by Webcertain’s CEO Andy Atkins-Krüger and Back Azimuth Consulting’s President Bill Hunt. The two of them have many years’ experience working on global SEO projects and they are looking forward to sharing their knowledge in order to educate and empower you.

The webinar will be split into four parts. It will cover:

  • Geo-targeting: Learn how to do geo-targeting correctly so that the right country and language version of your website always shows in the appropriate market.
  • Technical set-up: Learn how to handle all those technical fiddly bits that power how your international website works behind the scenes.
  • Keywords: Learn how to approach the conundrum of keywords in an international and multilingual context.
  • Q&A: The webinar will end with a Q&A session where participants will be able to pose questions to Andy and Bill.

The webinar is completely free and a recording will be made available afterwards to all attendees. To sign up, just click here and fill out the short form at the bottom of the page!

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over ten years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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