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Watch the recording: How to succeed at global SEO

On 29 August, we hosted the webinar “How to succeed at global SEO”. The webinar was aimed at SEO professionals who want to improve the organic performance of their international websites.

We know that the international element makes SEO a whole lot more complex. After all, with multiple languages and country-tailored information at play, ensuring you show the right content to the right people and maximise reach is vital.

The webinar taught attendees how to avoid common international SEO pitfalls and was presented by Webcertain’s CEO Andy Atkins-Krüger and Back Azimuth Consulting’s President Bill Hunt. The two of them have many years’ experience working on global SEO projects and they very much enjoyed sharing their knowledge in order to educate and empower you.

The webinar was split into four parts. It covered:

  • Geo-targeting: Learn how to do geo-targeting correctly so that the right country and language version of your website always shows in the appropriate market.
  • Technical set-up: Learn how to handle all those technical fiddly bits that power how your international website works behind the scenes.
  • Keywords: Learn how to approach the conundrum of keywords in an international and multilingual context.
  • Q&A: A Q&A session where participants were able to pose questions to Andy and Bill.

Check out the webinar recording here!

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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