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International Search Summit Barcelona 2021 speaker spotlight: Lazarina Stoy

The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021!

Lazarina Stoy, a Technical SEO Analyst at Skale, will be one of the speakers.

She will be giving a talk on how to supercharge your keyword research via search intent classification in Google Data Studio.

We asked her some quick-fire questions to get to know her better and to whet our appetites for the event!

Describe yourself in three words.

I am ambitious, goal driven and thorough.

What is your talk about?

My talk is about classifying keywords based on search intent and using the concept of search intent in all the processes that stem from keyword research. I will briefly touch upon the nuances of how search intent changes in different industries and how it can be used in international campaigns as well as in content development.

Why should people attend the International Search Summit?

The International Search Summit is a place where you can learn from brilliant professionals and network in a relaxed environment. You should definitely go check it out!

What do you love about your job?

What I love about my job is using data to inform SEO strategy and decision making. I absolutely love doing research and finding the quickest pathways and most efficient way of getting the job done.

What is your favourite brand?

I have recently become obsessed with how SaaS brands are doing SEO. A couple of brands that come to mind are Zapier and Canva.

If you had a warning label, what would yours say?

Definitely “risk of over-sharing”!

What is the best life advice you have ever received?

Accept what you cannot change, move on and do not dwell on things that do not make you happy.

Want to attend Lazarina’s talk, as well as talks by a whole range of other expert speakers in the field of international digital marketing? Then book your ticket to the International Search Summit Barcelona 2021 now!

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Elin Box

Content Marketing Manager at Webcertain
Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel. She also supports the Director of Marketing with a wide range of other marketing tasks, as and when required. Elin is from the UK.

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