The latest report on information gathering in Japan shows that Internet plays a big part in people’s information gathering and decision making process. 95% of 500 survey participants said that they use Internet to gather information prior to purchasing products and services. 89.6% of them use “search engines” and 59% of them use “products/services comparison sites”. What’s interesting is that more men use “comparison sites” and more women use “samples and trial products” before they make purchases.
If you have products or services targeting Japanese men, add comparison information on your website, and if your products or services are targeting Japanese women, try free sample offering to see if the RIO improves.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
Thanks for finding typo. It’s ROI, return of investment.
Can you please confirm what does RIO standard for in your article?
There are many comparison sites in Japan, and one of the most popular ones is Kakaku.com.
would you have any examples of the services used in Japan for comparison shopping?, would really love to see them.
You provided a very good statistics, could I use your statistics on my website? If so, please confirm.
Thank you for your time.