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Internet: a major player in Japanese's purchasing decision making

The latest report on information gathering in Japan shows that Internet plays a big part in people’s information gathering and decision making process. 95% of 500 survey participants said that they use Internet to gather information prior to purchasing products and services. 89.6% of them use “search engines” and 59% of them use “products/services comparison sites”. What’s interesting is that more men use “comparison sites” and more women use “samples and trial products” before they make purchases.

If you have products or services targeting Japanese men, add comparison information on your website, and if your products or services are targeting Japanese women, try free sample offering to see if the RIO improves.

5 responses

  1. Dear Motoko,
    You provided a very good statistics, could I use your statistics on my website? If so, please confirm.
    Thank you for your time.
    regards
    Emal Haidari
    Absolute.

  2. Hello Motoko,

    would you have any examples of the services used in Japan for comparison shopping?, would really love to see them.

    PM

  3. Hi Pavel,

    There are many comparison sites in Japan, and one of the most popular ones is Kakaku.com.

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