Internet usage trend in holiday season in Japan

“Obon” (Aug 10-16) is one of the biggest holiday season in Japan. More and more people use Internet to obtain leisure related information such as travel booking, attraction, and weather. On the other hand, people are busy with their vacation schedule, and spend less time on the Internet.

According to the research done by Internet.com and goo Research, one out of four people responded that they spent less time on Internet during Obon season.

Q: Did your Internet usage change during the Obon season?

Yes – I didn’t use it at all: 10.72%
Yes – I used it less frequently: 16.56%
Yes – I used it more frequently: 11.01%
No – It didn’t change: 61.71%

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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