According to a recent study by the University of Udine and Gorizia, 80% of internet users find online ads an obstacle to their navigation, reducing ease of use of the web. The results presented in the study are based on a survey conducted in the north east of Italy:
- 69% of those interviewed find publicity a violation of their privacy
- 39,8% find it “invasive”
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Sante J. Achille
Latest posts by Sante J. Achille (see all)
- European Interactive Advertising Association Report Dec. 2010 - December 21, 2010
- Buy Tourism Online 2010, Florence – Italy - November 17, 2010
- Statistics on Internet Usage in Italy September 2010 - November 15, 2010
This is one reason people are moving from search into social media. The information is perceived as more “honest” in social media. Most consumers, especially in Europe, prefer to be “pulled” into interesting ads and marketing information, rather than pushed.