According to the survey done by Internet.com (japan.internet.com) and Infoplant (www.info-plant.com), only 20% answered that they used websites to research the restaurants and/or hotels where they spent the last holiday seasons.
Also, out of 300* survey participants, only 26 answered that they purchased holiday gifts online last year.
* 300 internet users in Japan in 20s and 30s. Male:Female=50:50
Q: Where did you find the information about the place to spend the holiday?
– Only 4 out of 300 answered that they searched the information on the internet.
Q: Did you use coupons on the website and/or magazines?
Yes-22.7%
No-4.5%
There were no coupons-31.8%
Not sure if there was a coupon-40.9%
Q: Where did you purchase holiday gifts last year?
Department stores-26.3%
Specialty shops-25.6%
Online shops-8.3%
Catalog shopping-1.6%
