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Japanese doesn't shop holiday gifts online?

According to the survey done by Internet.com (japan.internet.com) and Infoplant (www.info-plant.com), only 20% answered that they used websites to research the restaurants and/or hotels where they spent the last holiday seasons.
Also, out of 300* survey participants, only 26 answered that they purchased holiday gifts online last year.

* 300 internet users in Japan in 20s and 30s. Male:Female=50:50

Q: Where did you find the information about the place to spend the holiday?
– Only 4 out of 300 answered that they searched the information on the internet.

Q: Did you use coupons on the website and/or magazines?
There were no coupons-31.8%
Not sure if there was a coupon-40.9%

Q: Where did you purchase holiday gifts last year?
Department stores-26.3%
Specialty shops-25.6%
Online shops-8.3%
Catalog shopping-1.6%

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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