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Japan's Internet population to reach 80 million

According to “Internet White Paper 2007” by Inpress R&D, Japan’s Internet population is 82.2 Million, which is more than 60% of Japan’s population. The Internet population increased about 10% from 2006. It shows that the age group 50s and up had a huge increase in Internet population this year.

It also shows that people are spending more time on Internet and TV than Newspaper, Magazines, and Radio.
93.3% of Internet users responded that they use YouTube.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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