Keynote’s recent study of search engine users in China revealed that Google was their favorite. Jeff Kraatz, Vice President and Managing Director for Asia Pacific, joined show hosts Cindy Turrietta and Todd Sarouhan as well as Ian McCanerin and myself on eMarketing Talk Show as we discussed China search, the obstacles and opportunities. Kraatz spoke about the Keynote study, including the fact that local search is not used in China today. He also reveals Chinese searchers use product search more frequently than searchers in North America.
Sources: World Talk Radio – eMarketing Talk Show
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Interesting that this conflicts with the recent study of the wealthy Chinese who clearly preferred Baidu! I guess it depends who you ask!