The sixth International Search Summit London has been and gone. And it was a very international event, with over half of the speakers coming from non-English speaking countries, and only 3 speakers from the UK.
As is now customary at International Search Summit events, the delegates voted at the end of the day for their favourite speaker of the day, who receives the Medallion Speaker award, and this time the vote went to Inway Ni, VP of Chinese gaming site 4399.com.
4399.com is one of the most popular sites in China, with over 100 million users and 30 million unique visitors each day and Inway explained how the site has become so successful and gave his key tips for anyone attempting to target a Chinese audience online.
Delegates had a further insight into the Chinese market when Cui Min from Baidu spoke about the products and services offered by the country’s leading search engine and helped delegates understand the opportunities available to them.
There were also lively sessions on social media, in particular Facebook, from Massimo Burgio and Mary Weintraub, an introduction to the Semantic Web from Professor Martin Hepp and case studies from The British Council and Autodesk on how they manage SEO across global websites.
If you want to learn more about some of the topics covered at the Summit, Louis Venter blogposts at State of Search cover many of the sessions from the day.
The International Search Summit is now done for 2010, but will back for events across North America and Europe in 2011 – so watch this space for updates on speakers, sessions and locations!
Gemma Houghton
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