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Mobile sites access peaks on Thursday in Japan

By Motoko Hunt on December 18, 2007

I just saw an interesting data of mobile sites access in Japan (by BeTrend). It shows that Japanese access mobile sites the most on Thursday of the week, and from 9pm to midnight of the day. It’s a well known fact that people browse mobile sites on their spare time, and it’s no surprise that the access peaks between 9pm and midnight. But, why Thursday? The analyst of BeTrend points out that many companies now distribute e-mails advertising their weekend specials, sales, etc. on Thursday evening, and that would be one of the reasons for more mobile users to access the sites on Thursday.

By the way, I hate having to print out coupons even when it’s a great deal. Many businesses in Japan now accept the deals by showing the coupon (e-mail with coupon) on cell phone without printing it out. I hope this service comes to this side of the Pacific ocean soon!

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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