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New Emarketer report on European online commerce

Emarketer reports Ecommerce trends for the next few years, associating robust growth in online sales to the increase of DSL lines installed both at home and at work.

The report identifies the UK as the most “mature” of all European markets, outspending european and even american counterparts on an annual per capita basis.

The study shows Spain and France as the fastest growing internet user populations, while Germany and Italy lead in broadband uptake.

The article identifies other markets such as Netherlands, Switzerland, Sweden and Norway having active online consumers, forecasting Poland and other Eastern European as “serious online retail marketplaces in their own right”.

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Sante J. Achille