Overture Japan announced their new program “Overture’s Technology Solutions Partner Program” for the partners. As a part of this program, they’ll offer the sponsored search API: “Enterprise Web Services (EWS)”. The program is set to start at the end of August.
With API offered through this program, the functions offered by a sponsored search can be customized to meet the needs.
Overture plans to first contact its authorized agencies and the SEM tool providers to participate in the program.