The Middle East is an area of interest and intrigue to many organisations. It is often seen as a region of promise and opportunity, however cultural differences, linguistic challenges and legal complexities can prove a stumbling block and a barrier
Social Media Examiner recently released its 4th annual Social Media Marketing Report. The 42-page report sets out to uncover the “who, what, where, when and why” of social media marketing based on more than 3,800 responses from marketers across different
In my last post here on Multilingual Search I listed 10 brief takeaways from ISS Munich. At the summit, Senior Strategy Consultant at the GlobalWebIndex, Brett Petersen, presented some of the key findings from the company’s sixth wave of research
Last week’s International Search Summit in Munich provided a wide range of in-depth quality sessions on international SEO, PPC and social media. Many of the recent developments and challenges that the international SEO community is currently facing were addressed at
There’s no doubt that the search engine market is growing at a rapid rate around the globe as more and more people come online. comScore reports that more than 88 per cent of Internet users are outside the US. Finally
Google has revised the advice it is giving to owners of international websites with regard to using canonicals and hreflang tags. Just a month ago, the International Search Summit in San Jose was advised by the Google team on an
Yesterday’s standing room only international SEO session at SMX Munich featured Johannes Müller of Google Zurich and one of Google’s most popular spokespeople, known in the forums as “johnmu.” In English, he typically goes under the name “John” so I’ll
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed
