Multilingual search

Digital marketing for global brands

Geo-Targeting Tips From Google: Deliver Relevant Local Content

Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed

Yandex Launches Search Refiners To Improve The User Experience

In a press release earlier today, Yandex announced that it now offers search refiners, helping users to instantly find the results they are looking for as they type in a query. This is a response to unspecified queries, which currently

European e-commerce forecast: Winning the zero moment of truth

Leading technology-focused research and consulting firm, Forrester, recently released a report on European e-commerce and its future impact across 17 major European markets. Overall, online European retail sales are forecast to grow 12.2% annually, reaching a total value of 230.4

Yandex opens Swiss office to support international growth

Yandex has this week announced it is opening a sales office in Lucerne, Switzerland, which will be headed up by Bernard Lukey, the former CEO of Russian online store OZON.ru and aims to better serve Yandex’s rapidly growing European client

Spain: Why Is Online Ad Spending Prospering Amid An Economic Downturn?

Spain remains the European country with the highest unemployment rate, currently standing at 22.9 percent. Often, marketing budgets stand first in line to get squeezed whenever companies are facing tough times, but despite deep economic crisis in Spain, online ad

Survey Reveals That Cyprus Loves The Internet!

A new survey done by two companies in Cyprus, Evresis and Immarcoms, called I Report 2012 (page in greek) reveals that people in Cyprus indeed love the Internet.

Online user patterns of Russian iPad owners

Tablets are rapidly gaining popularity around the globe, but does user behaviour differ significantly from that of PCs and smartphones? Last week, Russian search giant, Yandex, released a short report on the user patterns of Russian iPad users. Findings showed

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